Posterous theme by Cory Watilo

Mastercast


Podcasting on the advertising/PR/Media world

A conversation with Brooke Skinner of Draftfcb Chicago #himc

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I spoke with Brooke Skinner, Director of Strategic Planning at draftfcb in Chicago.  

We talked about marketing in a cross-cultural world, about insighters contra influencers, about what constitutes a community of agreement.
We also discussed some of the shifts Brooke sees in the advertising/agency space and how (or if) draftfcb is responding to these shifts.
We also managed to touch on gender stereotypes, managing complexity, the tumbleweed method of measurement and finding the balance between control and chaos and getting your clients to accept change.

Brooke is a very thoughtful, insightful and sharp thinker.

She is @brookerules on twitter

(download)

A conversation with Mark Little of Storyful.com

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While in Ireland recently I managed to get some time to talk with Mark Little, founder and CEO of Storyful.com, a journalism curation site.
Mark is an Irish journalist, television presenter, author and "social media visionary". He presented Prime Time, a current affairs program for RTÉ until December 2009. He took a years leave of absence from RTÉ to pursue a project centred around digital media and global journalism. This resulted in Storyful, launched in April 2010.

We spoke about the strictures of the mainstream broadcasting world, why and how journalism is changing, story telling, story building and curation and who, if anyone, is doing interesting things in Irish journalism.

(download)

Todd tweets from @marklittlenews

 

Talking to Mumberalla Editor Tim Burrowes

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While I was in Australia I managed to get to talk to Tim Burrowes, editor of the premier media site Mumberella, a discussion of everything under Australia’s media and marketing umbrella.

We spoke about the difference between the Australian and the UK/US markets, why there are no really great Australian agencies right now and why social media campaigns have not broken through as yet.
We looked at broadband and mobile, the problem with Telstra and the frustration of the inability of vodafone to deliver on it's brand promise.

The shortage of tallent, real or perceived, the Australian education system and why there are so many Britts in the industry, the dominant position of media owners and the effect it has on the market, why it is clients that are doing the most interesting things, how those clients should (or should not) be brought closer into the creative process, the Melbourne/Sydney/Perth differences, and what campaign means in the digital space.

We finished, as one does, with Tim telling me who in Australia does the best work, which could be interesting for you all to know :)

(download)

The podcast clocks in at 59 mins.

Tim tweets from @mumbrella and has a weekly podcast 

 

 

A conversation with Todd Sampson CEO of Leo Burnett, Australia

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While giving a Hyper Island Master Class for Leo Burnett in Australia I managed to get some time to talk with the CEO Todd Sampson.

 

We talked about the Australian advertising/PR/media market and how Todd sees where it is and where it might be headed.

We also spoke about the education system in general and for people in the industry in particular, why Leo Burnett brought in Hyper Island and what they hope to gain from it, what good and less good social media campaigns he has seen and of course that TV show.

Todd tweets from @toddsampsonOz

(download)

 

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